Hire Gmail developers pre-screened for technical and cultural fit

Gmail developers work in the Google email platform to design, build, and implement mass email production, also called email blasts, to a group of individuals per a client’s request. Gmail developers are a great asset to marketing teams who need to quickly and effectively reach a group of clients with a single email tailored to them. As technology evolves, the demand for Gmail developers continues to rise, presenting a challenge for those who want to hire them. 

This article will discuss Gmail development and hiring Gmail developers, including how to write a compelling job description, what interview questions to ask, and how Revelo can help you find top talent.

What Is Gmail Development?

Gmail development uses HTML to create templates and responsive designs within the Gmail platform and enables marketing teams and agencies to reach a wider audience through email blasts. Gmail development allows developers to present information in an easy-to-understand manner, which allows for improved branding efforts.  

With more than 1.8 billion Gmail users worldwide, Gmail is one of the most popular email platforms. Email marketing is a go-to strategy for reaching out to a customer base, and with Gmail's popularity, businesses that wish to stay competitive should consider hiring Gmail developers.

What Does a Gmail Developer Do?

Gmail developers have a unique skill set that goes beyond web development. Though responsibilities may vary by industry or company, Gmail developers typically create responsive designs and templates within Gmail without the advanced style tools that web designers often use.

Other responsibilities may include:

• Tailoring email blasts and campaigns to specific individuals
• Strategically placing images in the body of an email
• Creating responsive email templates that display well on mobile devices
• Creating designs that improve leads, click-through rates, and website traffic
• Implementing anchor text throughout an email
• Building attractive visual designs and templates using HTML
• Ensuring the email works properly across various browsers, text options, and email clients

Gmail Developer Salary

According to Glassdoor, a mid-level email developer with four to six years of experience in the U.S. makes an annual salary of $72,017. Wages may vary depending on the industry, project size, developer experience, and educational background.

While email developers in Latin American countries are equally skilled, the lower cost of living means they usually earn 30% to 50% less than their U.S. counterparts, with salaries varying based on location and experience. Revelo provides a cost-effective solution while offering highly qualified, pre-vetted Latin American developers.

How to Write a Job Description for Gmail Developers

Your job description must be unique and include industry- and project-specific criteria. Before writing your description, decide what level of developer your project requires. Senior-level email developers will have more responsibilities, such as leading teams. They also have enhanced skills that junior developers may not have.

Include basic information in your job description, such as the job title and working hours. Then provide more detailed information, including:

• Required qualifications and experience: Outline any relevant qualifications or experience your Gmail developer must have. Include requirements like a bachelor’s in computer science and 5+ years of experience.
• Desired skills and traits: Gmail developers should be proficient in HTML, but you can also include other skills and qualities that are important to your company and project. For example, excellent written and verbal communication and leadership skills are always valuable.
• Job responsibilities: To avoid confusion, it’s vital to lay out all job responsibilities that your project requires. This prevents future hires from being surprised by any duties that may not have been listed in the job description and gives them an idea of whether their experience makes them a good fit.
• Benefits: List any benefits your company offers. The more attractive the benefits, the more likely you are to find good talent. Benefits like pension plans and flexible working hours may get the attention of more candidates.

Interview Questions for Gmail Developers

Interview questions can determine a candidate’s familiarity with Gmail development. Questions should be tailored to the seniority level of the developer you’re looking to hire. Prepare questions focused on a candidate’s educational background, work history and ethics, and knowledge of the Gmail environment. Below are a few examples.

What companies do you think have successful email campaigns?

Ask this question to test a candidate’s knowledge about email campaigns and see if their vision matches yours. Candidates should give their opinion and examples of specific campaigns, what they like, and even ideas on what the campaigns could do better.

What is the best email campaign you’ve created?

Ask this question to assess how a candidate will be an asset to your team and to learn more about their previous work. This can further demonstrate whether your visions align. Candidates should be able to explain their best email campaign and why they chose it.

What email service providers are you familiar with?

Ask this question to determine whether a candidate has experience with your specific software. Candidates shouldn’t play favorites with providers. Instead, they should explain their experience with different email services and be open to learning yours if they have no experience with it.  

Hire Gmail Developers With Revelo

Finding the perfect Gmail developer in a highly competitive market is difficult and time-consuming. Fortunately, you don’t have to do it alone. Our talent marketplace matches companies with Latin America’s top tech talent. Developers in our talent pool have been highly vetted for technical and soft skills to ensure you’re getting a quality hire. You’ll get matched with talent specific to your project and choose your ideal candidates. We'll also assist with other steps in the hiring and onboarding process, like payroll processing, benefits administration, taxes, and local compliance.

Interested in learning more? Contact us to start building your development team today.