The best product managers don’t just manage—they partner. In this post, Will Sertorio shares actionable strategies to build trust, improve communication, and foster strong partnerships with engineering teams. From understanding technical trade-offs to avoiding common credibility killers, learn how to create high-performance, collaborative teams that ship better products and enjoy the process along the way.
This post by head of product Will Sertorio explores how to shift from a project-based to a product-focused engineering model. It covers key differences, benefits, and challenges, with practical steps and real-world examples like Spotify to help your team succeed.
Discover how adopting a product mindset can transform engineering teams. Learn why "product engineers" are redefining technical excellence and driving meaningful impact for users and businesses.
Discover three essential frameworks that empower engineering leaders to influence product roadmaps: Lean Canvas, Design Sprints, and Pirate Metrics. With practical examples, this guide helps you articulate ideas, validate concepts, and measure success to bring your vision to life.
Are the product managers in your organization truly driving innovation, or are they merely managing tasks? In this article, we explore the evolving role of product managers and the impact of vision-driven leadership on product success. Learn key strategies to empower your product team to think beyond project management, prioritize visionary thinking, and drive meaningful change within your organization.
Explore how different reporting structures impact collaboration between engineers and product managers. Discover the pros and cons of various models and learn why leading through influence, rather than control, can foster better alignment and faster product delivery.